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Designing The Perfect Event Flyer - Tips and Tricks to the art


Designing the perfect flyer can look like a bit of a daunting especially knowing which design direction will capture your target audiences attention. When designing flyers for an event, there are several must-dos to ensure an attractive and effective design. Here are some key considerations.


QR Codes 

When designing flyers for print, ALWAYS integrate a clear and noticeable QR code into the flyer design to provide a convenient way for people to access the ticketing website. Place the QR code prominently, preferably in a corner or somewhere easily scannable. Ensure the QR code is of sufficient size and is easily scanned. Add a simple text label or icon near the QR code to indicate its purpose, such as "Scan to buy tickets" Make sure to test the QR codes before proceeding to print flyers. 

 

Colour Scheme 

Select a color scheme that aligns with the event branding or theme. Use colors that complement each other and create visual harmony. Consider using contrasting colors to make important elements, such as the headline and call to action, stand out. Maintain consistency in your color choices throughout the flyer for a polished and cohesive look. 

 

Eye-catching headline 

Create a catchy and compelling headline that quickly captures attention and communicates the essence of the event. Use bold and easy to read fonts, along with contrasting colours, to make it stand out. 

 

Imagery 

Choose eye-catching visuals that align with the event theme and resonate with your target audience. Ensure the images are high-resolution and of good quality. Incorporate relevant visuals that evoke interest and curiosity about the event. These visuals can include photographs, illustrations, or graphics that convey the event's purpose or atmosphere.

Last updated: 4 months ago