In today's competitive events landscape, standing out and reaching a wider audience is key to achieving succcess for your events.

Influencers is now a word that is mentioned in the same breath when it comes to making a product known, its a sales strategy used by all forms of business from fashion brands to cosmetics and tech brands. So why not events?

Tickxts has come up with an effective strategy that centers around making use of influencers to market your event. By sharing your event to their social followings, you can expect your event to get the buzz it deserves which will therefore drive up the ticket sales you desire.

The Incentives for influencers

Tickxts allows you to set a commission based incentive for your influencers. You will be able to set a percentage per ticket. For example for a ticket priced at £45, you may set a 10% commission for your influencers which means for every ticket they help you sell, they earn £4.50. This is a very motivating incentive for your influencers to put the work in for you as their income will depend on it. Of course, it goes without saying that the higher the reward, the higher the level of work you can expect from your influencers.

How it benefits you, the event organiser

With influencer marketing, you effectively only pay when a ticket is sold. This, compared to conventional advertising methods such as social media ads where you pay per clicks on your ad which may not necessarily turn into a ticket sale. This in itself makes influencer marketing a cost effective marketing channel.