The best time to send marketing emails for your event.
Timing is everything when it comes to email marketing. As an event organiser, understanding when your customers are most likely to open, engage, and purchase can significantly improve your campaign performance. This guide highlights the best performing days and times for email broadcasts based on industry wide ticketing behaviour.
Best Day to Send Email Broadcasts
Thursday – the most effective day for driving ticket sales. Customers are more engaged and likely to purchase going into the weekend.
Best Time of Day to Send Emails
Sending during high-conversion time slots ensures your email lands when buyers are most active:
6 PM - 8 PM has strong engagement during early evening hours which leads into later hours of the day (8 - 10pm) where peak tickets sales are recorded.
What to do to achieve best results
Follow these practical tips to get the best performance from your email campaigns:
Send 1–2 hours before peak buying windows to ensure visibility when engagement is highest.
For evening campaigns, schedule around 5:30 PM – 6 PM to capture both late-day and peak-hour buyers.
Summary
In summary, the best day and time to send email broadcasts for maximum ticket sales and conversion rate:
Best Day: Friday
Best Time of Day: 6PM
Last updated: 1 week ago